Trusted Agents
An advisory firm specialising in Agentic Commerce, Digital Trust and Customer Empowerment.
Agentic AI is a people decision in a technology badge
Sunday 28th June 2026 Agentic AI is a people decision in a technology badge Most enterprise AI shows no impact on profit, that's not only a technology problem. One reason is workforce design, which is exactly why the CHRO belongs in the room where these calls get made Machines can take the tasks. The judgment in the hands is the job. Photo by Danny Shives on Unsplash Hi, welcome to the Trusted Agents Situation Room. Each week we help business leaders make sense of agentic AI and agentic...
What unlocks the $1.5 trillion Agentic Commerce Opportunity?
Sunday 21st June 2026 What unlocks the $1.5 trillion Agentic commerce is forecast at $1.5 trillion by 2030. Discovery already works, but purchase keeps stalling. Here's what stands between the two. The vault opens once trust can be proven, not felt. Photo by Jason Dent on Unsplash Hi, and welcome to the Trusted Agents Situation Room. Every week we track one shift in B2C agentic commerce and what it means for the people who have to act on it. Trusted Agents is an advisory firm focused on trust...
The Customer You Think You Own
Saturday 13th April 2026 The Customer You Think You Own Whoever owns the agent owns the customer. What that sentence means for any business that has enjoyed control over how customers find it. You called it loyalty. It was the length of the rope. Photo by Torsten Dederichs on Unsplash Hi, welcome to the Trusted Agents Situation Room. Every week we take one shift in agentic AI and work out what it means for the people who have to act on it. This week: bots passed humans on the web, and what...
The Loan Officer and the Algorithm
Sunday 7th June 2026 The Loan Officer and the Algorithm A teaching story, a papal encyclical and two practitioners on the same point: decide deliberately which decisions an agent settles, and which a human must own. Credit: Vatican Media / Wikimedia Commons Hello from Madrid. The Pope is in my city this weekend, celebrating Corpus Christi in Madrid. Today more than a million people filled the streets around Cibeles for an open-air Mass, all week there has been a feeling of warmth and peace....
The Agentic Shift: The deal you never made
Sunday 31st May 2026 The deal you never made For decades, negotiation was rationed by human time. AI Agents are ending that rationing. The best terms go to those who ask. Photo by Cherrydeck on Unsplash Hi, and welcome back to the Situation Room. Each week we track what is happening at the frontier of Agentic Commerce and translate it into something you can actually use. Not the hype, not the vendor noise, but the shifts that will change how your customers find you, how your business...
The Grammar of Agentic Commerce
Sunday 24th May 2026 The Grammar of Agentic Commerce What every business leader needs to understand before the proving ground arrives. Maritime Signal Flags: Each one means something precise and so does every protocol. Photo by Nicole Almendrada on Unsplash Hi, welcome to the Trusted Agents Situation Room. In this edition we're anticipating Agentic pilots for Holiday 2026 and providing a guide as to the protocols needed to make these a reality. In 20 seconds The infrastructure that makes...
Uncomfortable Truth
Uncomfortable Truth Hi there, Here’s the uncomfortable truth: you already have enough AI perspectives. Your inbox is full of 80-page decks about autonomy, transformation and “the agentic future.” You’ve seen the quadrants, the maturity curves, the threads declaring AGI is here and the ten AI courses you must complete before your job disappears. But when you close the slides and look at your own products and business, it doesn’t feel like a neat picture or whitepaper. It feels more like a...